Gary G. Greenfield

Chief Executive Officer and President

In his role as Chairman, Chief Executive Officer and President, Mr. Greenfield is overseeing a number of initiatives designed to achieve greater operating efficiencies across the company and to solidify Avid’s position as a world leader in designing and developing innovative content creation, media production and broadcast solutions.
Mr. Greenfield is a proven senior executive with multidisciplinary experience in high technology.  Prior to joining Avid in December 2007, Mr. Greenfield was CEO of GXS, Inc. from 2003 to 2007, a leading worldwide provider of business-to-business integration, synchronization and collaboration solutions. Since December 2003, he had also been an operating partner with Francisco Partners, a leading technology-focused private equity firm.

Previously, Mr. Greenfield served as CEO of Peregrine Systems, Inc. where he managed the restructuring of that company’s business.  He has also served as president and CEO of MERANT and CEO of INTERSOLV, which merged with Micro Focus to form MERANT. He has experience growing businesses both organically and through acquisition, managing development, marketing and operations, and serving diverse customers from small businesses to the Fortune 500.

Mr. Greenfield earned a Bachelor of Science degree from the U.S. Naval Academy, a Master of Science Administration degree from George Washington University, and a Master of Business Administration degree from Harvard Business School.