Experience you can trust.

The technology partners you choose will impact your business for years to come. The tools and services they provide become the backbone of your news operation. You need vendors you can count on to keep you productive, and help keep you profitable.

More broadcasters rely on Avid to get news on air and to the web than any other news production solution. Our tools are tested–and proven–to work together. Our knowledge of and experience with digital media tools and supporting systems is unparalleled. And our professional services reflect a long-term commitment to your success.

Our systems improve the productivity of individuals and organizations, and the benefits go right to your bottom line. So for results you can count on, count on Avid.

Full workflow staging and testing

When a large-scale European Broadcaster asked if our solution could support 331 clients, we didn't rely on 'theoretical models'. The only way to know was to stage and test it. So we did.

  • Performance: Delivering More Than Just "Functionality:"
    Our team purchased and assembled machines to simulate the real-world operation in our dedicated scalability lab. Then they put it to the test. Function. Workflow. Load. Integration. The standard wasn’t mere load-tested function. It was seamless workflow performance.
  • Proven in Tougher-Than-Real-World Conditions:
    Once they’d staged the system, our engineers pushed it… hard. We ran multiple, repetitive searches under automation. We had editors load and render complete sequences. We hammered capacity on storage, asset and production management. While all that was going on, we sent people in to run the customer’s end-to-end workflow. We weren’t going to claim 331 until we knew we could nail it. And we did.
  • Put Our Workflows – and Everything in Them – to the Test:
    We do. Take a system to the point of failure to identify the weakest link. Strengthen that link and test again. It’s an approach that’s earned our customers’ trust. A trust we aim to keep.

Proven interoperability with nearly 300 non-Avid products

When NBC needed to make diverse components deliver gold-medal performance in Beijing, they turned to Avid.

  • The challenge: take Thomson, Panasonic, and Sony cameras; Chyron graphics; Avid editors; and EVS playback servers; and deliver a real-time HD workflow that would convert multiple live feeds to finished clips pushed fast through 100+ pipes.
  • Avid and EVS collaborated to create a shared storage media management workflow that could seamlessly convert 100 megabit-per-second HD video from EVS servers to Avid’s DNxHD mezzanine compression format. This allowed EVS systems to transfer clips directly to Avid systems for editing, and for finished Avid clips to be pushed back to EVS servers for air.
  • To deliver a solution NBC could count on, we built, staged, and tested the entire workflow before packing it off to Beijing.

NBC: The Gold Standard for Olympics Workflow – read the full story.

When France 24 needed to quickly ramp up international news production for multiple channels in a multi-supplier environment, they turned to Avid.

  • Our team oversaw installation not only of our own iNEWS, NewsCutter, and Deko systems, but also integration with installations from Thomson, Cisco, Harris, HP, and IBM.

France 24 Ramps Up to Reach the World – read the full story.

We selected Avid because we believed the company would be a real partner. – Alain de Pouzilhac, CEO, France 24

Best-of-breed quality, out-of-the-box performance

Every day, more news is produced using Avid all-digital, end-to-end broadcast solutions than from any other solution providers. Why? Because Avid products are designed and tested to work together, right out of the box.

  • Intuitive newsroom management tools enable journalists, editors, and producers to locate and access scripts and media fast.
  • Real-time shared storage and integrated asset management tools help editors save time – up to 40% – that would otherwise be wasted searching for footage.
  • Journalists, producers, editors, and managers are all integrated, using the right tool for the way they work.
  • Video clips display all associations to their original files.
  • Graphics files are preserved in native formats, integrating the art department into the production process.

Explore the products that enable this solution.

The Avid newsroom.
End-to-end value delivered.

Avid develops complete, integrated solutions for news operations of every size. Then we test them to make sure they work under the most strenuous real world conditions possible. Because you need a workflow that works. Every time.

We chose Avid in the first place because they addressed the whole picture. While other vendors are focused mostly on interface, Avid is so far ahead in total media management. With its superior workgroup and transfer capabilities, Avid has provided everything that everyone at the station needs to get their job done." – Steve Schroeder, news operation manager, KOTV

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