Your potential unleashed.

You know that producing compelling content takes experience, intuition, and a creative vision. Having reliable tools that don’t get in the way of your creativity is the worry-free way to get from concept to reality.

With a history of more than 20 years of industry-leading innovation, Avid continues to deliver products and customized solutions designed to help you tell your stories faster, easier and more affordably.

Edit HD fast with dramatically reduced file sizes

Achieve an intelligent balance between image quality and productivity. Avid DNxHD is a revolutionary HD codec engineered and proven to create mastering-quality HD media at dramatically reduced file sizes. Avid DNxHD media can be easily shared between Avid editing systems for highly efficient offline-to-online production workflow.

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Protect every edit with rock solid metadata management

Create with confidence knowing that our robust metadata management preserves and protects every creative decision you make. Intuitive bin, media, and metadata management tools are infused directly into the Avid editing interface. The unique ability of Avid systems to track, display, maintain, and export over 80 standard metadata fields - plus unlimited user-defined fields - speeds up searches, guarantees accuracy of conforms, and enables sifts and sorts within bins.

Read the Avid Metadata Logging and Tracking whitepaper
Discover how to maximize metadata fields tracked by Avid systems.

Find the best take fast

For programs using scripts or transcripts, award-winning Avid ScriptSync technology provides a single interactive view into all of your project footage. Quickly compare takes within the context of your story and pick the performance that nails it every time… in no time.

Once we started using ScriptSync, it became invaluable. The ScriptSync feature became very helpful in seeing all of the different coverage we had… [a]nd we were able to see all of that very quickly. The director definitely liked having access to all the different line readings. Zene Baker
Editor, The Haunting of Molly Hartley

Open your creative options with powerful plug-ins

Avid Video Extension (AVX) architecture expands your creative possibilities by offering more than a dozen third party plug-ins. Take your work to new levels with tools from industry-leading developers such as Boris FX, GenArts, and Red Giant.

Avoid expensive online re-work

Use your online suites for creating, not time consuming assembling. Seamless conform between Avid editing and finishing systems saves time, money and creative energy by eliminating the need to re-do edits during the final stages of your workflow.

Total Conform makes the difference between doing a project good enough, and doing it really well. - Michael Forrest
Founder/Avid DS Artist, Post Box

Learn how Post Box exceeds clients’ expectations and focuses on the art of finishing rather than the mechanics of conform.

Work together in real time

Depending on the types of projects your teams are working on, one or more users may need to access the same media at the same time. Avid Unity media networks eliminate redundancy and increase collaboration by allowing multiple users simultaneous access to offline and online resolution media from one central, secure storage location. Editors working in an Avid Unity environment can share bins and projects, gaining instant access without having to copy media.

Learn more about Avid Unity shared storage products.

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